Why do you need to know how to use Shopify In 2022

Me: "You can just edit that in the customizer/editor". Client "What's the customizer?"

"I'm hands off.."

"I just leave the web guys to do what they do best"

"Do I need to know how to use Shopify?"

"I'm so bad with computers"

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These are all just excuses. As an ecommerce brand, your website is your online home. Think about it as if you had a brick & mortar business.

- Your website is like your physical shop

- Your homepage & product page is like your storefront & main floor area

- Your website backend is all the stuff behind the counter (where you keep money/change, stockroom, fulfilment area....)

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What kind of business owner would you be if you didn't know how the behind-the-counter at your own store functioned? At the most basic level, you should be able to navigate around, understand what does what & how to make simple edits and changes. This will allow you to:

- Fulfil orders from customers who purchase

- Update products when you get new stock in

- See how your store is doing: sales, conversion rates, where you're getting the most traffic from, which products are the most popular

- Create discounts for when you run sales or seasonal periods

- Make edits on the online store: Fixing typos, adding banners to make customers aware of updates, adding/removing info pages, changing the copywriting

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The main parts of the Shopify Admin is:

Home

Orders***

Products***

Customers

Analytics***

Marketing

Discounts*

Online store*

Apps*

Settings*

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* These are things you need to set up once and you'll be fine. But check periodically

*** These are the sections you should pay attention to & looks through every time you log into the store

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Okay right. But can't I get somebody else to do that? Yes - you can. But you'll run into these problems:

- An overall lack of awareness as to how your business is doing

- Becoming overdependent on your website person

- Paying staff and webmasters extra money for something you could do yourself

- Getting frustrated about changes taking so long as your waiting for someone else to fix it for you

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And when I say know how to use Shopify - I just mean use. I don't mean become an expert at website design. At the end of the day, you've got a million other things to do than learning web development - that's why web designers exist.

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But you should still be able to know the basics around using Shopify - it's essential & isn't at all tricky to get on board with.

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At CHU we build & optimize Shopify stores.

Book a FREE audit of your website here

Get in touch with us at victor@chudigital.com